Overview

For one month leading up to Nike’s first appearance at Fanatics Fest, we strategized alongside their Sportswear social team about the proper way to cover the Nike Footprint and partnerships throughout the event.

Approach

We executed a comprehensive comms plan to amplify Nike at Fanatics Fest and extend the brand’s position as the undisputed leader in sport.

Over the course of the 3-day event, we distributed 3 content crews to cover each of Nike’s footprints and athlete appearances. We also partnered with creators to general UGC, creatively directed by Recess for their channels for a wide-reach approach. The content went live on creator posts, Nike owned-channel IG stories, SNKRS App amplification and in-feed Nike owned posts.

With partnerships with key Nike athletes like Travis Scott, Wemby and Kevin Durant it was easy to amplify the high-energy atmosphere at the Nike space.

Campaign EXTENSIONS:

_Internal pre-cap deck

_Nike Team Room Drop Gifting Production

_Creative production + Post-production for 5 Nike Channels

_Creative development for Creator + Athlete posts

_Internal recap video

_Internal recap microsite

Result

This coverage resulted in a culminated 1.9m social views across Nike owned channels and 62k engagements.

In addition to this, influencer and creator partnerships resulted 6m social views across their channels and 348k engagements.

Sentiments across each channel were high energy and enthusiastic, proving that the proper amplification provides validation that Nike continues to be at the center of key cultural moments.