Aristocrat Life

Aristocrat Life is the parent company for one of the leading hospitality brand in Houston, TX. Prospect Park, one of the other accounts  I manage, is the child company for Aristocrat Life, in addition to Engine Room Night Club, Friday Night Promotional Nights at Mercy Nightclub and Sundays at Spire. The brand has undergone a significant amount of growth since I have been working with the company and continues to innovate to be the go-to hub for Fashion drops, Music releases and all things Culture. They sponsor charity efforts throughout Houston, throw the hottest events with the biggest celebrities and have built a successful restaurant business. 

The Page

When I first began working with Aristocrat life the page was a hub for event recaps and promotion for the child companies and events however I have had the pleasure of growing the Instagram into a culture blog. Blogging is currently one of the biggest growing fields because of the influence of social media. I have been able to transform the Instagram into an aesthetic presence for all relevant fashion news, music drops and trending topics. I have also managed to incorporate events and event updates into the flow of the page, all while color blocking the 3-photo line ups. 

The Blog

With a background in Journalism and a passion for trends, transforming the Aristocrat Life Instagram into a functioning trend blog has been one of my career highlights. I do constant research through various websites to stay up on the latest music drops, fashion releases and trending news. If we're being honest, not much "work" is required because my daily routine involves actively following the hype via social media. We report news pegs in the most aesthetic way possible. I emphasize on Houston relevant topics but I also touch on "national" trends.

The Recaps

Event recaps and promotion are still a huge part of the ALife Instagram brand being that events are the bread and butter of the company. While the restaurants are a large part of the revenue for the brand, the events are what has made this company the go-to for all things in-crowd. They are constantly bringing out the hottest celebrities and hosting Houston's elite at their parties. The brand was built around being cool, the event recaps remind people that they are still cool and the promotions get people in the door to increase the revenue.

The Ads

As I mentioned before the promotions are key to getting people in the door to the major events that Aristocrat Life Shows. I run the ads through Facebook to increase viewers and direct traffic to the Eventbrite link for each event. I make sure to use very clear images from events or clear videos from prior event recaps to ensure that people will be drawn to the content. I target men and women from 21-35 within the area of our demographics and around the address of our competitors. I also target behaviors, people who like clubbing, people who like Drais nightclub in Vegas and people who enjoy the major liquor brands that sponsor Aristocrat Life.